Go-To-Market Strategy For Ambitious B2B Technology Companies.
We help founders and marketing leaders connect product, market, positioning, demand, sales, and growth into one coordinated go-to-market motion.
ORBITAL THINKING FOR MODERN GTM
Years of global GTM leadership
0→1 product launches
AI-driven GTMs built
01 / THE PROBLEM
Growth stalls when teams spin in separate orbits instead of around the customer.
Product, marketing, sales, and leadership may all be working hard, but without a shared customer focus, the company makes slower decisions, executes with less confidence, and struggles to learn as markets evolve.
Disconnected decisions. Uneven execution. Slow learning.
Customer Alignment Breakdown
02 / THE PEOPLE
Two experienced GTM leaders, one shared belief: when the whole company can see the same path, growth gets easier.
Founder
GTM, Positioning, Leadership
For more than 25 years, Madhup has worked at the intersection of product, technology, marketing, and go-to-market across data, infrastructure, cloud, SaaS, and AI.
He has led product marketing and GTM organizations, shaped product strategy, launched complex technology into new markets, and translated technical capabilities into commercial value.
Cofounder
Demand,Events, and Market Activation
Neha brings 15 years of experience across demand generation, integrated campaigns, partner marketing, content, and global marketing programs across cybersecurity, AI, cloud, and enterprise technology.
At Orbis, she connects campaigns, content, partners, events, and demand programs around a clear GTM strategy so marketing is not simply busy. It is moving the business forward.
03 / THE FRAMEWORK
Our framework helps leadership teams make better decisions, execute with confidence, and continuously improve as markets evolve.
Growth does not come from isolated campaigns, launches, or tactics. It comes from connecting every decision across the go-to-market journey.
One anchor. Unified motion. Growth that compounds.
04 / WHAT WE SOLVE
We do not sell disconnected marketing services. We solve the GTM problems that stand between great products and sustainable growth.
Build a unified strategy around ICPs, market opportunity, positioning, pricing, messaging, differentiation, and enablement.
Outcome: a strategy everyone can execute and measure.Bring your product to market with the story, positioning, messaging, launch strategy, enablement, and programs needed to create adoption and pipeline.
Outcome: a coordinated launch that moves beyond release day.Connect demand generation, ABM, campaigns, content, events, and partner marketing around the segments and motions that matter.
Outcome: marketing built around pipeline and revenue.Turn partners into an integrated part of your GTM motion with the strategy, programs, content, enablement, and campaigns they need.
Outcome: an ecosystem that contributes to measurable growth.Create content around customer problems, product stories, technical depth, case studies, and AI-era discoverability.
Outcome: authority that helps sales move deals forward.Get senior GTM leadership without adding another full-time executive headcount. We operate alongside your team.
Outcome: executive-level leadership with hands-on ownership.05 / HOW WE WORK
We don't hand over a strategy deck and walk away. We work with your team from diagnosis through execution, building the GTM motion as we go.
We start with the customer, the market, the business, and the current GTM motion.
We turn the insights into a strategy that product, marketing, sales, and leadership can rally around.
We do not stop at recommendations. We build and execute.
The market gives you new signals every day. We use them to increase the impact of what is already working.
The goal isn't more activity.
It is achieving growth orbit.
06 / INSIGHTS
Buyer behavior is changing. AI is reshaping how companies market and sell. Here are perspectives from across the GTM community.
A fireside conversation on marketing investment and leading modern marketing organizations.
Watch the conversation ↗How AI is changing buyer journeys, product-led growth, and product marketing.
Watch the conversation ↗How AI-native companies can connect product experience, onboarding, usage signals, and GTM alignment.
Read the conversation ↗Building globally aligned GTM strategies, connecting marketing to pipeline, and adapting to AI-driven buyer journeys.
Read the interview ↗Neha Kaushal is featured among standout perspectives on channel marketing and partner ecosystems.
Read the feature ↗How product marketing leaders can connect activity to revenue, pipeline, customer expansion, and business outcomes.
Read the article ↗How AI is changing the role of product marketing and why technical depth and business impact matter more.
Watch the session ↗07 / THE FIRST MOVE
You may not need more marketing. You may need a better-connected GTM. Tell us what is keeping growth from moving faster.
Book Your Strategy Session ↗